Since 2017, we’ve been creating beauty products that are as real as you are. Think high-quality makeup in shades for days—all at a next-to-nothing price.
Because we believe beauty belongs to each and every one of us, not just a select few.
We believe it ignites joy and self-love,even if it’s as small as creating that perfect contour. We believe in endless amounts of checking yourself out if you’re feeling your vibe.
At our core, we believe that every one of us deserves to look and feel our best, no matter what that looks like.
A beauty brand created for dreamers. For those looking for killer makeup without killing their wallet. A place where you can let your passion and creativity for beauty fly high. We’re more than just a brand; we’re a ride-or-die fam.
Our bold started with professional-yet-affordable palettes but didn’t stop there. We answered with colour palettes, lip colors, and all you want.
There are no rules. We’re real all the way. Dare to create. Push those boundaries. Make an impact. Show the world your true, vivid, exploding colors.